SOLD OUT

An Invitation to Customer-Generated Results

Hosted by Bazaarvoice and key partners

May 28, 2008 – May 30, 2008
InterContinental Stephen F. Austin Hotel | Austin, TX
Register before March 28: $595.  After March 28: $695

Who should attend:
  • CMOs and VPs of Marketing
  • VP of eCommerce
  • Direct Marketing Executives
  • Customer Experience Executives
  • Web Site Senior Managers
  • Interactive Marketing Senior Managers
  • Online merchandisers
  • Online Product Managers
  • Web Analytics Managers
Register Now

Partner Sponsors Sponsors

Let’s not forget the language of business is profit and loss. Marketing strategy survives on its ability to show measurable impact to the revenue, margin, and costs. Programs with true impact survive. Those that don’t are “destructive creativity.”

Today there’s no denying that power has shifted to the consumer. You’ve heard this message  amplified through books, blogs, articles, and events. “User-generated content,” “word of mouth,” “Web 2.0,” and “social networking.”  Ok, you get it. However, many exciting marketing tactics classified under these terms don’t always show measureable impact to the P&L. So we decided to pull together a group of 200 retailing and manufacturing executives -- authors, researchers, designers and other thought leaders – to separate hype from ROI, once and for all. This is the “get down to brass tacks” learning event. We’re getting together to share how to turn customer conversations into measurable results. We’re getting together to help build your social commerce strategy.

What you will learn :

    Developing your social commerce strategy
  • How to accelerate customer-centric culture change within your business
  • Best practices for roles, responsibilities and structure for managing community
  • How to unleash the power of your Influencers
  • Going global with social commerce: How Europe is different
    Techniques for using user-generated content (UGC)
  • 20 ways to integrate UGC into advertising for more effective results
  • Demonstrations using data, reports and alerts to increase customer IQ
  • Impact case studies: UGC in multi-channel marketing
  • Ways to use all forms of UGC: Reviews, answers, stories, video, photos, tags, and more
  • Marrying manufacturer and retail content for user-generated channel marketing
    Measuring the impact of UGC
  • Best practices and principles for measuring Social Media ROI
  • Attracting new, high-value customers through SEO and user-generated content
  • Ways to increase customer participation (more content = more sales)
  • Integrate word of mouth analytics with financial and web metrics to make profitable decisions
  • How to use new Web 2.0 tools and tactics that deliver word of mouth and sales