Agenda

Agenda

Tuesday, April 20

7:30 am

Registration open, breakfast available

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From Participation to Transformation
Sam Decker, CMO, Bazaarvoice

As brands have “let customers in” to participate, they are realizing value in surprising ways. With an attitude of openness, their social commerce strategy is extending beyond the walls of their site, deep into their organization and wide into communities on Facebook and Twitter. As trust and openness grows, the diary of a socially-enabled brand journey leads to a bigger transformation than they expect. What started on the site, led to marketing, is following outside the site and coming back to change everything in the business. Hang on for the next phase of customer centricity.

You’ll learn:

• How social commerce is defined and where it’s headed
• How participation chains will change the way you connect customers to value
• How your company can accelerate from the marketing team to company transformation
• Why your website is only the beginning

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Social to the Core: How New Media - Unlike Marketing - Forces You to be Competent Again
Douglas Rushkoff, Author, Life, Inc.

Rushkoff’s message for today’s companies is to get back in the box and communicate through the products and services you’re offering. An automobile is a better form of media for communicating the attributes of a car than a car commercial. Consumers don’t want to engage with brand mythologies, they want good products, good experiences – and good excuses to share what they’ve learned with other people. Rather than looking to media to create your brand for you, accept that your product is itself a medium. This is first step towards learning how to invest a product with what it needs to survive in a transparent and virally communicative mediaspace. Then, and only then, can social media come to your aid, helping you develop a culture that begins inside your company, and extends outwards through employees, customers, shareholders, and even the competition.

You’ll learn:

• Why most marketers still misunderstand this basic proposition
• Why and how Rushkoff developed the notion of viral media
• How to invest a product or company with the social currency required to make it worth sharing with others

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Social Commerce Matures: How the Customer Voice Evolves Walmart.com
Debbie Kristofferson, VP, Creative Marketing and Customer Engagement, Walmart.com

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10:50 am to 11:20 am

Break/Sponsor Showcase

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The Next Big Social Commerce Innovations
Mike Svatek, VP Product Strategy, Bazaarvoice

As the leader in social commerce, we try to stay three steps ahead of what’s happening right now. You’ll understand the vision that drives us and take a peek at the new ways you’ll connect with consumers, suppliers and partners in the future. See what’s new and what’s next for social commerce solutions – and chime in on what’s most important to you.

You’ll learn:

• Trends that drive our innovation strategy
• Our innovation vision and what’s next
• What top-secret projects we have in Bazaarvoice Labs

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Six Pixels of Separation: How Marketing Connects in a Connected World
Mitch Joel, President of Twist Image and author of Six Pixels of Separation

Companies still struggle to understand online marketing as a new generation of digital opportunities unfolds. Consumers have never been so powerful, and they’ve never been so connected. Mitch Joel unravels the fascinating world of new media, consumer-generated content and social media. Learn how these marketing touch points are creating conversations where the results are staggering and loyalty is off the charts. Words like social media and Web 2.0 control every boardroom discussion in relation to growing market share and new marketing opportunities. Learn how to take part in these communities and conversations.

You’ll learn:

• How brands successfully build loyalty through social media
• What drives major brands to become open and how they get there
• The keys to creating successful customer-generated marketing

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12:55 pm to 2:00 pm

Lunch

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Who are Digital Millennials and How Are They Changing Shopping?
Moderator: Kelly Mooney, President and CXO, Resource Interactive, and a panel of Millennials

Digital Millennials – those born between 1982 and 2000 – are bigger than Baby Boomers, and they’re having a huge impact on the way we all communicate and shop. Born at the keyboard, this group holds the key to more than $200 billion in spending power, with more than 15% of it spent online. Chances are, at least part of your business is focused on capturing these dollars – but they demand you market to them in a whole new way. Resource Interactive shares its massive research and talks to real Millennials in this eye-opening, LOL-filled presentation.

You’ll learn:

• What matters most to Millennials (and how you can stand out)
• How to communicate with them (hint: be authentic)
• Don’t think Millennials matter to your brand? (be surprised)

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How Urban Outfitters Makes the Most of its Unique Influencers
Dmitri Siegel, Executive Director of Marketing, Urban Outfitters

Urban Outfitters believes in “marketing without marketing,” collaborating with their loyal customers – many digital-savvy Millennials – to promote and evolve the brand. See how Urban Outfitter connects with their customers and prospects with a variety of social strategies. Even if you don’t target Millennials, you’ll walk away with ideas to apply to your own social strategy.

You’ll learn:

• How Urban Outfitters stays consistent and relevant across social initiatives
• Strategies for creating an encompassing social strategy that impacts your business
• Methods for gaining deep buy-in from all corners of the organization

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3:35 pm to 4:05 pm

Break/Sponsor Showcase

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Three sets of roundtable discussions on a variety of topics

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Wednesday, April 21

8:00 am

Registration open, breakfast available

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Partner Poetry Slam
Brant Barton, Co-Founder and VP Business Development, Bazaarvoice

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How TurboTax Got Millions of People Talking Taxes
Seth Greenburg, Director of National Media and Digital Marketing, Intuit

TurboTax’s 2009 campaign was the largest use of customer reviews in a marketing campaign – reviews were online, in stores, even on cell phones. This year, Turbo Tax makes their UGC even more relevant, helping taxpayers find TurboTax reviews and stories written by people they know. Doing this requires millions of customers writing millions of reviews by integrating with and reaching out via social networks, See how TurboTax drove participation, then drove sales, by empowering the customer voice.

You’ll learn:

• How to turbo-charge community participation
• How running targeted, timely campaigns nets strong results
• How to use past results to effectively inform and grow future campaigns

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10:20 am to 10:50 am

Break/Sponsor Showcase

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Marketing WITH Customers: How the User-Generated Value Chain Works between Manufacturers, Retailers and Customers
Panel: Top global manufacturers and retailers

In today’s open digital world, consumers rule – they can now constantly sound off to retailers and manufacturers. Smart retailers and manufacturers work together to listen and learn from consumers. Today, marketing for manufacturers means opening up to let consumers sell for them, with retailers, consumers and manufacturers reaping the rewards. Channel marketing and supplier relations will never be the same.

You’ll learn

• How the social commerce transforms the manufacturer and retailer marketing strategy
• How effectiveness of customer-fueled, digital channel marketing is evaluated for retailer and manufacturer
• Where all this is taking channel marketing

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If You Don't Have Big Bucks, You Better Have Big Ideas
Bob Thacker, Senior Vice President of Marketing, OfficeMax

Prepare to be inspired by the creator of OfficeMax’s “Elf Yourself” campaign and an arbiter of cause marketing across the Web. More information about this presentation is coming soon.

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12:25 pm to 1:25 pm

Lunch

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Five Markets: Five Views on Social
Panel: Leaders in a variety of industries

You told us you wanted to hear how a variety of industries use social commerce, so here’s a session that proves Social commerce lives far beyond just retail sites. See how service providers, financial institutions, small businesses, and more make social drive real results.

You’ll learn:

• What “conversion” means to a variety of businesses and how social drives business results
• Strategies for thinking outside the box to maximize social commerce
• How non-retailers align and prioritize social strategies with their unique business goals

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Bazaarvoice Executive Q&A and Closing Remarks
Bazaarvoice executive team

What’s on your mind? Here’s your chance to ask the thought leaders from Bazaarvoice any questions we may have missed this week. Authenticity and transparency prevail here, so bring it on.

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Thursday, April 22

2010 Executive Social Media Boot Camp.* Our Executive Social Media Boot Camp is created especially for executives – a hands-on day that will help you maximize use of social marketing throughout your organization. It’s an incubator for measurable, sustainable social commerce ideas and strategies, every session will feature strategic insights and measurable, pragmatic tips to use as soon as you get back to your office (supplemental fee applies).

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