| Day 1: Wednesday, May 28th | ||
| Time | Activity/Topic | Speakers |
| 3:00 pm - 8:00 pm | Summit Reg Desk Open | |
| 6:00 pm - 8:00 pm | Welcome Reception: sponsored by ATG, Coremetrics, Demandware, ExactTarget & Responsys | |
| 6:00 pm - 6:45 pm | Book Signing with Kelly Mooney, Josh Bernoff, and Andy Sernovitz | |
| Day 2: Thursday, May 29th | ||
| Time | Activity/Topic | Speakers |
| 7:00am - 8:00am | Breakfast: sponsored by Aggregate Knowledge | |
| 8:00 AM - 8:20 AM | General Session: Opening Remarks Conference Introduction | Brett Hurt, CEO, Bazaarvoice |
| 8:20 AM - 8:45 AM | General Session How to Grow Your Social Commerce Strategy | Sam Decker, CMO, Bazaarvoice |
| 8:45 AM - 9:30 AM | General Session: Keynote Speaker Strategies for Opening Your Brand | Kelly Mooney, President, Resource Interactive and author, The Open Brand |
| 9:30 AM - 10:00 AM | Break | |
| 10:00 AM - 10:45 AM | General Session: Keynote Speaker Word of Mouth Marketing: Increase Visitors and Buyers By Creating Conversations | Andy Sernovitz, author, Word of Mouth Marketing |
| 10:45 AM - 11:00 AM | Break and Transition to Breakouts | |
| 11:00 AM - 11:45 AM | Track Session Increasing ROI through UGC Merchandising and Marketing. How Do you Score? | Bryan Eisenberg, Co-founder, FutureNow and author, Call to Action and Waiting for Your Cat to Bark |
| 11:00 AM - 11:45 AM | Track Session Is Your Ecommerce System Anti-Social? | Brant Barton, VP of Business Development, Bazaarvoice & Partners |
| 11:50 AM - 12:35 PM | Track Session Case Study: Customer-to-Customer Answers with Answer Depot | Simon Rodrigue, Sr. Manager eCommerce, The Home Depot Canada |
| 11:50 AM - 12:35 PM | Track Session Turning Negative and Rejected Reviews into Assets | Scott Muhlig, Content Operations Manager, Bazaarvoice Melissa Guiney, Business Program Manager, Wal-marts |
| 12:35 PM - 1:45 PM | Buffet Lunch & Networking: sponsored by CheetahMail | |
| 1:45 PM - 2:30 PM | Track Session Research & Strategy: Unleashing the Power of Influencers | Ed Keller, CEO, The Keller Fay Group and author, The Influentials |
| 1:45 PM - 2:30 PM | Track Session Word of Mouth Analysis: How to Make Business-Changing Decisions with UGC | Wayne Stribling, VP Client Services, Bazaarvoice Chris Thompson, Director of Online & Interrelated Business, Canadian Tire |
| 2:35 PM - 3:20 PM | Track Session Feeding the Voice: How to Increase Participation | Joel Knight, Marketing Services Manager, Bazaarvoice |
| 2:35 PM - 3:20 PM | Track Session How Dell Does Customer-to-Customer Marketing: Inside Dell's Customer-Generated Strategy and Results | Sean McDonald, Director, Communities and Conversations, Dell Inc. Stuart Wallock, Sr. Mgr, Global Consumer Online Marketing, Dell Inc. |
| 3:20 PM - 3:45 PM | Afternoon Break | |
| 3:45 PM - 4:30 PM | Track Session Social Commerce Analytics: How to Measure ROI and More | Stephen Hammond, Omniture and Brant Barton, VP of Business Development, Bazaarvoice |
| 3:45 PM - 4:30 PM | Track Session UGC and the Law: What you Should Know | Dan Noonan, Senior Counsel, Dell Inc. |
| 4:30 PM - 6:15 PM | Happy Hour: sponsored by Omniture | |
| 6:15 PM - 6:30 PM | Transportation to Dinner venue | |
| 7:00 PM - 10:00 PM | Dinner & After-Dinner Party @ The Salt Lick | |
| Day 3: Friday, May 30th | ||
| Time | Activity/Topic | Speakers |
| 8:00 AM - 5:00 PM | Executive Meeting Room | |
| 7:00 AM - 8:00 AM | Breakfast: sponsored by IBM | |
| 8:00 AM - 8:30 AM | Sponsor Haiku Contest and General Session Introduction | |
| 8:30 AM - 9:15 AM | General Session: Keynote Speaker Turning the Social Technology Groundswell to Your Advantage | Josh Bernoff, Vice President and Principal Analyst, Forrester Research |
| 9:15 AM - 10:00 AM | General Session Ze Frank Q&A: How Do We Interact? | Ze Frank & Kelly Mooney |
| 10:00 AM - 10:45 AM | General Session Bazaarvoice Product Roadmap Lightning Round | Sam Decker, CMO, Bazaarvoice |
| 10:45 AM - 11:00 AM | Break | |
| 11:00 AM - 11:45 AM | Track Session Real-World Tips to Evolve into a Customer-Centric Culture | Sam Decker, CMO, Bazaarvoice |
| 11:00 AM - 11:45 AM | Track Session 10 Ideas for Online Advertising "2.0" | Brant Barton, VP Business Development, Bazaarvoice |
| 11:45 AM - 12:45 PM | Buffet Lunch & Networking: sponsored by Endeca | |
| 12:45 PM - 1:30 PM | Track Session Beyond the Web: UGC Goes Multi-Channel |
John Lazarchik, VP eCommerce for PETCO Meghan Cast, Director of Category Marketing and Services, Walmart.com |
| 12:45 PM - 1:30 PM | Track Session Social Networking and Web 2.0: Practical Ideas that Work for Retailers | Doug Floyd, Social Networking Manager, Jewelry Television |
| 1:30 PM - 2:00 PM | General Session The "Just Ask" Session — Bazaarvoice Executives on Call | |
| 2:00 PM - 2:30 PM | Closing Remarks and Sweepstakes Sweepstakes (must be present to win) | |
| 2:30 PM - 3:30 PM | End of Show | |