Executive Social Media Boot Camp
Intense, executive-level learning.
One big day. Don’t miss it.
We’ve created an exclusive Executive Social Media Boot Camp the day after the Social Commerce Summit. This smaller setting lets you meet with other top brands and execs who are creating the next wave of social commerce. And we’ll dig in.
This hands-on event shows executives like you how to maximize the use of social marketing throughout your organization. It’s an incubator for measurable, sustainable social commerce ideas and strategies, and every session will feature strategic insights and measurable, pragmatic tips to use as soon as you get back to your office.
This event is only open to director-level and executive Social Commerce Summit attendees, and the additional cost is just $150. It’s strictly limited to just 40 participants, so register now (we expect it to sell out).
We’ll talk about...
- Evolving your social commerce strategies
- Developing your internal social organization
- Social media monitoring as real-time focus group
- Avoiding legal landmines
- Continuously engaging all types of customers
*If you have already registered for the Social Commerce Summit 2010 and want to add the Executive Social Media Boot Camp, please update your registration information by accessing your confirmation email and clicking on “Update Registration,” then “Edit.” For help, email summit@bazaarvoice.com.
2010 Agenda
| Time | Activity | |
| 8:30am - 9:00am | The Social Commerce Maturity Curve | |
| 9:05am - 9:45am | Let’s Build a Social Media Plan | |
| 9:50am - 10:30am | Creating a Community That Sells Products | |
| 10:30am - 10:50am | Break | |
| 10:50am - 11:30am | Facebook: Ghost Town or Business Mecca? | |
| 11:30am - 1:00pm | Lunch | |
| 1:00pm - 1:40pm | Spreading the Word: How Customer Oxygen Impacts the Entire Organization | |
| 1:45pm - 2:25pm | How NOT to do Social Marketing | |
| 2:25pm - 2:45pm | Break | |
| 2:45pm - 3:25pm | How to Get ROI | |
| 3:30pm - 4:00pm | Wrap-Up and Launch into Action |
Executive Social Media Boot Camp*
8:30 am to 9:00 am
The Social Commerce Maturity Curve
We’ll kick off the day with a look at what “maturity” means in the burgeoning world of social. We’ll plot each of you on the curve to ensure that everyone gets the most from this highly interactive day.
You’ll learn:
- Where you and your brand fit on the continuum
- How to perfect and make the most of each stage of the game
- How the rest of the day will fuel your next six months of social initiatives
9:05 am to 9:45 am
Let’s Build a Social Media Plan
We’ll lead one brand through an assessment of their current social media program and frame a social media plan using the Objective-Goal-Strategy-Tactic (OGST) framework. This will illustrate exactly how you can go through the same process for your own brand.
9:50 am to 10:30 am
Creating a Community That Sells Products
What does “online community” mean to you and your business? In the end, all communities should garner real results – and not just increase site traffic. We’ll look at and share ways communities can (and should) track directly to bottom-line corporate goals, and how to get there. We’ll use your feedback from learning about our roadmap to build this interactive discussion.
You’ll learn:
- How to measure any community’s effectiveness
- Why aligning with corporate goals helps guard against “ghost towns”
- Key differences between communities that impact business-driving metrics and those that don’t
10:30 am to 10:50 am
Break
10:50 am to 11:30 am
Facebook: Ghost Town or Business Mecca?
Facebook is a bit like the old west – companies rushed in to stake a claim. With more than 350 million residents, it’s too big to ignore, but in the mad dash to build a Facebook page, little thought went in to building business benefits. Hear from EvolvHealth, a rare Facebook success story, and discover how Facebook can deliver on real business objectives.
11:30 am to 1:00 pm
Lunch
1:00 pm to 1:40 pm
Spreading the Word: How Customer Oxygen Impacts the Entire Organization
We already know that customer opinions, stories and questions can change all areas of an organization – from customer service to product design – so how do you get started? See best practices for staffing teams to best utilize this content, creating reporting structures that work efficiently, and see how your peers make the most of their content inside the four walls.
You’ll learn:
- What your internal teams should look like to best handle customer oxygen
- What initiating a culture shift can do to the organization (and the bottom line)
- How others like you are facing the same challenges
1:45 pm to 2:25 pm
How NOT to do Social Marketing
We’ve talked about best practices, so what are the biggest “fails” we’ve seen? Which brands are faking it, falling down, or not even showing up? We all know that we learn the most from things that didn’t work – we’ll share and talk about them here.
You’ll learn:
- Why some initiatives fail while others work
- Lessons learned from brands that stumbled
- The hallmarks and trends of successful programs
2:25 pm to 2:45 pm
Break
2:45 pm to 3:25 pm
How to Get ROI
Airtight ROI is the trip wire for social media: everyone needs it, but it’s not available for every social initiative. There are a few organizations that have successfully measured ROI; hear their stories and learn about a recommended framework to measure your own ROI.
3:30 pm to 4:00 pm
Wrap-Up and Launch into Action
Working together, we’ll review key “A-ha!” moments, plans for the future, and help you center on the next steps you’ll take tomorrow when you’re back at your office. All questions will be answered, and we’ll get your in-person, real-time review of the day’s content.
*Additional fee required. Space limited.
