Social Commerce Summit '09

Erin Nelson
Vice President, Chief Marketing Officer, Dell

Erin Nelson serves as chief marketing officer for Dell. In this role she is responsible for customer relationship management, communications, dell.com, brand strategy, core research and analytics, and overall marketing agency management.

Immediately before becoming CMO in January 2008, Ms. Nelson spent three years in Europe, most recently as vice president of marketing for Dell’s business in Europe, the Middle East and Africa. Since joining Dell in 1999, she has held progressive leadership positions in U.S. consumer marketing, U.S. public sales, EMEA home and small-business marketing, as well as eBusiness. Prior to joining Dell, Ms. Nelson held positions in brand management at Procter & Gamble, corporate strategy at PepsiCo, and as a management consultant with A.T. Kearney.

Ms. Nelson earned a bachelor’s degree in business administration with a concentration in international business and marketing from the University of Texas at Austin.

Jonah Peretti
Co-Founder, BuzzFeed and The Huffington Post

Jonah Peretti has spent the last eight years creating viral hits, tracking online social behavior, and building technology to amplify buzz. He has been called a “viral marketing hotdog” by The New York Times, “the poster boy of guerrilla media” by AlterNet, and a “computer whiz” by the New Yorker.

Peretti is co-founder and CEO of BuzzFeed. BuzzFeed tracks, aggregates, and promotes the viral web in realtime bringing the web’s obsessions to over 12 million monthly unique visitors. He is also co-founder and architect of the Huffington Post, a leading news and opinion site.

Peretti is a graduate of the MIT Media Lab and has taught at NYU and the Parsons School of Design. He is co-author of Viral Marketing for the Real World which appeared in the Harvard Business Review and introduced the concept of “Big Seed Marketing.”

Ze Frank
Designer, Speaker & Popular Video Blogger

His most recent hit, The Show with Ze Frank, drew press, praise and thousands of viewers daily during its year-long run ending March 2007. The podcast earned him a Vloggie at the inaugural 2006 award show and a Web Award at SXSW 2007. His most brilliant move: calling on fans to write the show for him. Using collaborative tools, online viewers collectively put words in his mouth (and props in his lap); he faithfully performed this wiki-comedy each week for his “Fabuloso Friday” show.

Jeffrey Graham
Executive Director of Customer Insight, The New York Times

Jeffrey Graham leads a 30-person corporate research team for The New York Times and nytimes.com, which includes advertising, product, marketing and strategic research, web analytics, and database marketing. Previously he was SVP, Strategic Research & Accountability Director for Starcom MediaVest, where he led communication research for Procter & Gamble, as well as research for P&G’s television and digital investments. Jeffrey came to SMG from Dynamic Logic, where he led both client services and research development, and developed the company’s cross-media research practice, helping the company grow from a six person startup to a market leader purchased by Millward Brown in 2005. Jeffrey has held a number of executive positions at interactive agencies dating back to the mid- 1990’s, including Blue Marble and NOVO.

Jeffrey has a B.A. in Communication for the University of Massachusetts, a Masters in Media Ecology from New York University, and is currently a PhD candidate in Sociology at the CUNY Graduate Center where is writing a dissertation on rumor control.

Jill Griffin
Author of Customer Loyalty: How to Earn It, How to Keep It and Taming the Search and Switch Customer

Jill Griffin’s clients call her The Loyalty Maker for good reason. Since 1988, she has led the Griffin Group, helping firms around the globe build fiercely loyal customers. Clients served include Microsoft, Dell, Toyota, Marriott, Hewlett-Packard, Wells Fargo and Western Union.

Jill’s business best-seller, Customer Loyalty: How to Earn It, How to Keep It was named to Harvard Business School’s Working Knowledge list and has been published in six languages. Her co-authored book, Customer Winback, earned Soundview Executive Book Summaries’ Best Books Award.

Jill is a board director for restaurant chain Luby’s Inc., a New York Stock Exchange company with 126 locations and approximately seven thousand employees. She has served on the marketing faculty at the University of Texas McCombs School of Business. Jill is a magna cum laude graduate, Distinguished Alumna recipient and member of the Board of Advisors of the University of South Carolina Moore School of Business, from which she holds her MBA.

Shane Atchison
Co-founder and CEO of ZAAZ and co-author of Actionable Web Analytics: Using Data to Make Smarter Business Decisions

In 1998, Shane co-founded ZAAZ to advocate a different approach to Web services –- one that respects and delivers on the power of the individual and the promise of Web technologies. As CEO, Shane leads the company’s long-term strategic vision of working with leading financial service organizations, consumer brands, startups, non-profits, and community-based organizations, helping each realize the potential of the Internet and its meaningful impact on their business. Shane has been a keynote speaker for major conferences and business associations, including eTail, eMetrics, CREDO, the DMA, and AIGA. Together with Jason Burby, he’s co-author of Actionable Web Analytics: Using Data to Make Smarter Business Decisions.

Ed Keller
CEO, The Keller Fay Group

The Keller Fay Group (www.kellerfay.com) is a market research firm focused exclusively on word of mouth marketing. Keller Fay’s syndicated research service, TalkTrack®, is the only comprehensive tracking study of America’s word of mouth conversations that monitors word of mouth conversations about products, services, and brands, including those that occur offline as well as online. Prior to founding Keller Fay, Keller was CEO of RoperASW.

The publication of Keller’s book, The Influentials, co-authored by Jon Berry, has been called the “seminal moment in the development of word of mouth.” The book has been featured in leading publications, including New York Times, Washington Post, USA Today, Fortune, Fast Company, Smart Money, Ad Age, AdWeek and BrandWeek. The American Marketing Association named The Influentials one of the best marketing books of 2004.

Keller is a past President of the Board of the Word of Mouth Marketing Association (WOMMA), and currently serves as treasurer. He is a board member of the Advertising Research Foundation (ARF) and Bazaarvoice.

Bridget Dolan
VP of Marketing and Business Development, Sephora

Bridget Dolan is the Vice President of Marketing for Sephora and has led Sephora’s direct marketing efforts for the last 8 years. Prior to Sephora, Bridget directed online marketing at Eve.com and online advertising on the agency side for Amazon, drugstore.com and Hotmail. Before she crossed into the online sector, Bridget worked in brand management for Castrol Sports and in marketing research for Walgreens. An accounting degree married with her MBA in marketing have been the winning combination to prove that innovative marketing efforts can drive positive ROI.

Maureen Hultgen
Interactive Marketing Coordinator, Helzberg Diamonds

Maureen Hultgen is the Interactive Marketing Coordinator for Helzberg Diamonds. In the two years that Maureen has been with Helzberg, she has been successful in incorporating UGC and ratings & reviews into all of Helzberg’s marketing efforts. Maureen manages the creative elements and the content of the Helzberg website as well as the relationship with Bazaarvoice.

Brian Walker
Senior Analyst, Forrester Research

Brian serves eBusiness & Channel Strategy professionals. He researches the effect that technology advancements, operational needs, and changing consumer behaviors have on the online retail industry. Brian has specific expertise in B2C and B2B eBusiness within retail and online travel, and his interests focus on multichannel strategies; user experience design; and technology solutions that facilitate the interactions between consumers, retailers, and brands. Brian has experience with a wide range of eCommerce technologies, ranging from platforms and software-as-a-service (SaaS) offerings to analytics, rich imaging, search, online marketing tools, and content management, among others.

Chris Thompson
Associate Vice President, Canadian Tire Online

Chris has been with Canadian Tire Corporation for 11 years and in that tenure has worked in Branding, Category Management and also ran Canadian Tire’s iconic flyer program before taking the helm of the online business three years ago. Chris is also active with the CMA and nextMEDIA Advisory Board. In his free time, Chris enjoys coaching soccer, running, skiing and playing mediocre golf when he isn’t chasing after his three kids.

Sean O’Driscoll
CEO, Ant’s Eye View

Sean O’Driscoll is a recognized industry leader on social media and co-founder of Ant’s Eye View Consulting, an independent consultancy focused on applying community and influencer programs to driving business strategy and long term results. AEV was founded to connect the enthusiasm for social media and communities to business objectives that connect brand promises to customer experiences across the innovation, sales & marketing and customer service & support functions. AEV divides its time between working with startups and enterprises, across a diverse set of industries including software, manufacturing, retail, insurance, and telecommunications companies. Sean is also an active blogger on communities at www.communitygrouptherapy.com and co-chair of the influencer council for the Word of Mouth Marketing Association.

Prior to founding AEV, Sean was a 15 year veteran at Microsoft Corporation. In his most recent capacity as General Manager, Community Support Services, Sean was responsible for developing social media and community-based support models and leading the global MVP program. The MVP program was designed to award and recognize amazing individuals in technical communities around the globe who share a passion for technology and the spirit of community.

Jason Burby
Chief Analytics & Optimization Officer, ZAAZ

Jason Burby is the Chief Analytics & Optimization Officer for ZAAZ, a Web business design consultancy specializing in thoughtful, data-driven solutions across a wide industry spectrum for long-term, multi-national clients across the U.S. Jason is also co-author of “’Actionable Web Analytics: Using Data to Make Smart Business Decisions,” the leading text in the field of Web analytics. His primary role at ZAAZ is guiding clients through the process of implementing a variety of Web analytics tools, such as site performance monetization, scorecards, and A/B & Multivariate testing, to improve site business results, leverage new-found efficiencies and realize long-term business goals.

His client roster includes Microsoft, Nike, eTrade, Ford, Sony, PayPal/eBay, Palm, Williams Sonoma, Expedia, Reuters, T-Mobile, Converse, Intel and Motorola, among others. He is a frequent lecturer at conferences and seminars around the world as the Web industry’s leading advocate in Web analytics and the effective use of visitor data toward improved site performance. In addition to the book, he has written extensively about Web analytics and its implications in the future Internet as a contributor to a number of texts over the years. In addition he has written a regular column on ClickZ.com on Web Strategy & Web Analytics for the past 5 years. ZAAZ, Inc. is headquartered in Seattle, WA, with offices in Portland, OR, Dearborn, MI, San Francisco, CA, Chicago I’ll, New York, NY, and London, England, with approximately 185 total employees. The company was founded in 1998.

Thomas M. West
President and CEO, Whitney Automotive Group

As President and CEO, Mr. West is responsible for all operations for Whitney Automotive Group, the leading direct to customer retailer of aftermarket auto parts and accessories. Previously, Mr. West spent the last 10 years at Dell in Austin, Texas where he served in various sr. executive roles in online and direct marketing. Prior to Dell, Mr. West was a manager at Bain and Company in Chicago and served as a commercial banking officer for PNC Bank in Pittsburgh. Mr West has founded or helped to found a number of businesses in the mid west and served on the board of the Big Brothers of greater Pittsburgh and the Austin Area Urban League. Mr West currently serves on the advisory board for the Martini Media Network. He has a bachelor’s degree in business from Indiana University in Bloomington and an MBA from the University of Chicago.

Gerry Tseng
Digital Marketing Innovation: Social Media & Gaming, P&G

Gerry Tseng is a member of P&G’s global Digital Marketing Innovation team, integrated within Global Business Services (GBS) and Information Decisions Solutions (IDS) at Procter & Gamble. He explores new & evolving consumer marketing models in the areas of Social Media & Networks, eCommerce & User-Centric Integration, and Virtual & Gaming Environments. His efforts are a direct pipeline to continuous learning and qualification of evolving approaches across P&G's brands, categories and programs.

Seth Greenberg
Director, Online Advertising & Internet Media, Intuit

Seth is responsible for interactive marketing and strategy for Intuit's consumer division - TurboTax and Quicken products. His team focuses on customer acquisition by incorporating traditional online advertising channels – including display banner advertising, SEO, PPC and Affiliate networks – with new and innovative channels and tactics such as social media, Web 2.0 and guerilla marketing.

Seth is also the leader of the online acquisition community for Intuit, insuring brands like TurboTax, Quickbooks and Quicken share key learnings and best practice adoption with emerging Intuit products and services.

With over ten years experience in Internet Marketing and Sales positions, Seth has worked at startups and Fortune 500 companies and prides himself on his ability to execute strategies regardless of budget. He is passionate about learning, leading and building great teams, has provided solid ROI and consistent year-over-year growth in traffic, revenue and profits. Seth is currently on the customer advisory boards of DoubleClick, Commission Junction and Hitwise and formerly a Board of Director of Shop.org.

Ross Miller
Director of Analytics, Estee Lauder Companies

Ross Miller works across the Estee Lauder Companies brands globally, focusing on enabling the organization to understand consumer behavior and optimize the online experience.

Prior to joining Estee Lauder Companies, Ross spent two years as an Account Executive at Coremetrics and owned relationships with online retailers such as Bass Pro Shops, Macy’s, Williams Sonoma, and QVC. As an Account Executive, Ross was responsible for ensuring client success in leveraging web analytics, paid search optimization, product recommendations and behavioral targeting. Previously he led the client services team at email service provider SKYLIST, which has since been acquired by Datran Media. As Director of Accounts, his team enabled and optimized email marketing programs for leading online businesses such as Disney, JDate, CoolSavings and Nascar.

Ross earned a Bachelors of Science in Business Administration & Economics from Carnegie Mellon University. In his spare time, he enjoys playing ice hockey and DJing hip hop.

Vida Killian
IdeaStorm Manager, Dell

Vida Killian is the Manager of IdeaStorm within the Global Communities and Conversations team at Dell, Inc. In this role, Vida manages the technology that powers Dell’s IdeaStorm and engages teams across Dell that participate on the site, evaluates ideas, and steer business action on innovation. Dell’s IdeaStorm has collected more than 650k votes on over 11,000 customer-driven ideas. To date, over 300 ideas have been implemented by Dell.

Vida has been with Dell for almost 10 years including roles in Manufacturing, Supply Chain, Services and Community.

Vida holds a bachelors degree in Chemical Engineering from Texas A&M University as well as a Masters in Supply Chain and an MBA from MIT's Sloan School of Management. Vida lives in Austin, Texas with her husband and 2 boys and loves traveling and outdoor adventures.

John Andrews
Sr. Marketing Manager - Emerging Media/Mobile Platforms, Wal-Mart Stores US

John Andrews responsibilities at Walmart include building marketing technology platforms to deliver on core brand promises of saving money, quality products and easy shopping. As the marketing lead for many cross-functional technology teams, he has helped to implement Walmart’s community tools including Connect & Share ™ and elevenmoms.com.

A reformed consumer packaged goods marketer with just enough technology experience to be dangerous, John has become a devoted student of community and social media. He spends much of his time working to simplify the shopping experience for Walmart’s customers with a focus on creating a common user experience in-store, online and via mobile. He has spent over ten years prior to joining Walmart with suppliers including L’eggs, Kodak Digital, Goody Products and Implus Footcare.

John is a graduate of Lenoir-Rhyne College and holds an MBA from Wake Forest University. He lives in Fayetteville, AR with wife Mary Shannon and daughter Mary Catherine.