Social Commerce Summit '08

Josh, a vice president at Forrester, is one of Forrester's most senior and most frequently quoted research analysts.  Josh joined Forrester in 1995. In 2007, Josh began work on a book, Groundswell, which describes how people with social technologies like blogs, wikis, MySpace, and YouTube will threaten institutions of all kinds, and how companies can succeed in the face of this change.

Josh's research, analysis, and opinions appear frequently in publications like The Wall Street Journal, The New York Times, and Broadcasting & Cable, and on national television news programs. Josh has spoken at conferences including the executive summits of both the National Association of Broadcasters and the Consumer Electronics Association. He also testified before the Gore Commission on Public Interest Obligations for Digital Broadcasters.

A widely influential thought leader and spokesperson in the digital and multichannel arenas, Kelly has led Resource Interactive to become a best-in-class interactive agency through innovative thought leadership — ensuring that strategic, consumer-centered insights fuel all the work Resource Interactive does.

Kelly capped over a decade of consumer-based marketing insights with the best-selling book, The Ten Demandments: Rules to Live By in the Age of the Demanding Customer (McGraw-Hill, 2002), which she co-wrote. Translated into 11 languages, the book is a real-world roadmap, describing the shift to consumer-driven business while keeping their loyalty, and has been hailed as the ultimate guide to satisfying today's increasingly demanding, internet-empowered consumer.

Kelly is a frequent keynote speaker for industry conferences as well as client events. She lectures at The Ohio State University, is on Shop.org's Board of Directors, has been a contributor to Brandweek magazine and has her own blog—www.mooneythinks.com.

Ze Frank rose to Internet fame in 2001 with his viral video “How to Dance Properly,” and has been making online comedy and web toys ever since. The Show With Ze Frank drew thousands of viewers daily during its recent year-long run.

His most recent hit, The Show with Ze Frank, drew press, praise and thousands of viewers daily during its year-long run ending March 2007. The podcast earned him a Vloggie at the inaugural 2006 award show and a Web Award at SXSW 2007. His most brilliant move: calling on fans to write the show for him. Using collaborative tools, online viewers collectively put words in his mouth (and props in his lap); he faithfully performed this wiki-comedy each week for his “Fabuloso Friday” show.

Whenever there´s been an innovation in marketing, Andy Sernovitz has been there. A 16-year veteran of the interactive marketing business, Andy has spent years helping companies learn how to do better marketing. Andy taught at the Wharton School of Business, ran a business incubator, and started half a dozen companies. GasPedal, his consulting company, advises great brands like TiVo, Ralph Lauren, Sprint, and Kimberly-Clark. He created the Word of Mouth Marketing Association around the latest revolutions in blogs, buzz, and word of mouth. Before that, in the dot com days, he ran the Association for Interactive Marketing. Andy sends out an amazing newsletter called "Damn, I Wish I´d Thought of That", and is author of the new book "Word of Mouth Marketing: How Smart Companies Get People Talking." Contact Andy at http://www.wordofmouthbook.com

Bryan is recognized worldwide as a leading expert on online marketing and marketing analytics. One of the co-founders and CPO (Chief Persuasion Officer) of Future Now, Inc., Bryan has been helping companies realize that to maximize results it is essential to incorporate expert persuasion techniques and a deep understanding of customer behavior into all marketing efforts.

Ed Keller has worked for twenty-five years in marketing and media research, consulting with clients in the corporate, media, agency and not-for-profit sectors. Ed previously served as CEO of renowned market research firm, RoperASW (and its successor companies), and prior to that, served as the company's president and COO.

Known as "one of the most recognized names in word of mouth" Ed lectures at the University of Pennsylvania's Annenberg School for Communication and speaks frequently to business audiences on word of mouth marketing. He is a board member of the Advertising Research Foundation, serves as president of the Market Research Council, and is President and Director of the Word of Mouth Marketing Association (WOMMA).

The publication of Keller's book, The Influentials, co-authored by Jon Berry, has been called the "seminal moment in the development of word of mouth."